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1931
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Rudolf Wild establishes Zick-Zack Werk Rudolf Wild in Heidelberg, Germany, and moves the company
1937 to Eppelheim, as the business expands. Very early, he focuses on manufacturing ingredients for
non-alcoholic beverages exclusively from natural raw materials. |
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1951
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 WILD introduces Libella® , the
first carbonated juice drink in Germany based only on
natural ingredients. |
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1956
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WILD acquires Deutsche SiSi-Werke GmbH & Co. KG in Hamburg. Before the
war, the company had been one of the leading manufacturers of essences and beverage
ingredients. From 1969, Deutsche SiSi-Werke has manufactured and marketed Capri-Sun® , the
world-renowned fruit-juice drink in an environmentally friendly stand-up pouch. |
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