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Consumer Products

The production and sale of the Capri-Sun® brand, as well as the licensed beverage Libella®, represent the company's second core business.

Since 1969, Deutsche SiSi-Werke, headquartered in Heidelberg-Eppelheim, has been producing and selling Capri-Sun® fruit drink, with its distinctive stand-up pouch and attached straw, throughout Germany and Europe. Rudolf WILD International sells the product worldwide.

Through the sale of this brand, WILD employees understand the international food markets. Capri-Sun® is enjoyed in over 100 countries around the world. The international experience of WILD's employees is reflected in the product developments for customers in the food and beverage industry.

Libella is Germany's leading licensed beverage. Though 60 years old, Libella always remains young and innovative. WILD founder, Rudolf Wild, introduced the then-first 100% natural soft drink in its distinctive grooved bottle at the BRAU beverage trade fair in Nuremberg in 1951. The product palette now ranges from the classic orangeade to non-carbonated products with added health benefits. Libella is bottled and sold as a concessionaire's brand primarily by breweries in southern Germany.