Capri-Sun® is recognizable by children worldwide. The fruit juice beverage is marketed and consumed in over 100 countries. In 1969, Deutsche SiSi-Werke, a WILD company, launched Capri-Sun® in its unmistakable stand-up pouch in Germany. Capri-Sun® became the market leader in the flexible small pack segment in Germany in 1975 and in Europe in 1992. Over 5 billion drink pouches of Capri-Sun® are sold every year.

The packaging is the trademark of Capri-Sun® and means that the product can be consumed anywhere. It consists of a wafer-thin composite foil that optimally protects the fruit content, and it is recognized as environmentally-friendly packaging by virtue of its outstanding environmental balance figures.

Capri-Sun® is produced in 18 countries including the USA, China and the Middle East. The expansion of the brand outside Europe is based on strong partnerships with licensees who are responsible for production and distribution of the fruit beverage varieties in their respective countries. To guarantee the quality and the unique flavor of Capri-Sun®, WILD supplies its licensees with high-quality beverage compounds and drink pouches and equips all production plants with high-efficiency filling and packaging machines manufactured by WILD INDAG.

www.capri-sun.com