Food and drink must be a feast for the eyes as well as the palate, therefore, appearance is critical. Consumers associate appealing color with freshness, quality, and great flavor. Consumers also want more natural products – colorants made of fruits or vegetables are especially popular. WILD is offering the food and beverage industry a natural beta carotene.

Beta carotene has been manufactured synthetically for a long time. WILD has now different beta carotene formulations in its portfolio that are derived from natural base ingredients. As emulsion or powder, the high quality natural color is ideal for application in different food or beverage products. The natural beta carotene has not been genetically modified and thus meets EU allergy-free guidelines. Additionally, it is gluten-free and gelatin-free and gives products bright, stable color in the yellow-to-orange range, depending on the use rate.

WILD offers the color not just as an individual component, but also in the form of blends for easy processing. WILD’s experts have a wealth of experience in producing natural colors and develop products that fulfill the consumers’ desires and the manufacturers’ requirements in equal measure.