The Colors from Nature® line from WILD offers a wide array of natural colors and plant-extract food coloring. These colorants are 100% derived from color-intensive fruit and plant materials. They comply with the strict regulations for the fruit juice industry.

The quality of natural colors depends on a number of factors. The concept for natural colors at WILD is known as vertical integration. WILD guarantees the high quality of its products by combing the world for the right raw ingredients, growing their own, and using special technology to directly process them on site. Natural, brilliant, and stable colors are the result.

In addition to the natural colors product line, WILD's Color-Tech™ line includes other colors based on ingredients appropriate for their intended use. The Colors from Nature® and Color Tech™ product program includes the basic colors, a broad spectrum of standardized colors, as well as the specialty colors, designed to solve customer-specific problems.

Using the WILD Color Finder, you can interactively search through the WILD color portfolio for the right color for your application and place an order online for a sample.