Diverse and exciting tastes are offered by Superfruits such as pomegranate, açaí berries, cranberries and blueberries. Yet it is not only the taste but the healthy image of the fruits that is important here. Innovative beverage concepts containing Superfruits can be created and WILD offers manufacturers the right ingredients and raw materials which combine interesting taste experiences with particular health benefits.

Superfruits have a particularly high level of natural antioxidants, which are bioactive ingredients. Antioxidants are secondary metabolites from either the peel or the flesh of the fruit, which neutralize oxygen-derived free radicals formed during metabolic processes and in doing so, they can perform important cell-protecting functions. Superfruits convince consumers of the natural and healthy image – even if they have never seen the fruits previously.

Since taste and health benefits come straight from the fruit they offer a clear, traceable benefit for consumers. Beverages with Superfruits draw attention due to this added value, and the growth rates of product concepts based on the fruits can be expected to continue to increase.

WILD offers the Superfruit ingredients to all segments of the beverage, dairy and confectionery industry.