Clear transparent beverages are becoming increasingly popular. Whether it's a lemon soda, spritzer, or near-water drink, clear beverages are highly significant in the market because they look refreshing and are not filling. Near-water drinks are particularly successful. WILD offers manufacturers its clear fruit extract Fruit Up® to sweeten these popular low-calorie drinks. The raw material used for Fruit Up® – consisting of pure fruits – is extracted, clarified and refined before being concentrated and added to the final products. Fruit Up® is ideal for products that consumers perceive as natural and part of a balanced diet.

The major component of fruit-juice containing flavor systems for transparent beverages is commonly apple juice concentrate, in addition to various grape or berry juice concentrates, depending on the country and region. The selection of raw materials and their processing are important in keeping the end product crystal clear and free of sediment. WILD has comprehensive knowledge in the development of technologically stable flavor systems that richly delight the senses.