More and more consumers – women and men alike –
are asking for beverages that not only promise quick refreshment, but also deliver an energy kick. From
business executives to students, today's active individuals often need a quick, refreshing pick-me-up to be fit – whether for presentations, tests, get-togethers, or sports activities.

Near-water products have gained increased importance on the market for nonalcoholic drinks over the last few years. Germany, Great Britain and France boast the highest sales figures of the Western European markets. Germany is leading the pack, with a volume that jumped from over 726,000 liters in 2006 to nearly 757,000 liters in 2007. In Eastern Europe, the markets for this segment in the Czech Republic, Poland and Slovakia claim the highest sales numbers. Overall, the near-water segment in Eastern Europe grew 19 percent from 2006 to 2007, from 732 million liters to 874 million liters (source: AC Nielsen, 2008).

“Activating water” - is the new near-water concept from WILD that provides energy to consumers in two phases.
This drink delivers a quick energy kick from natural caffeine, green coffee beans and dextrose, and the combination of fructose and fiber maintains energy over the long haul. Activating water is enriched with six vitamins and contains only natural flavors. This refreshing energy booster is available in a variety of innovative taste directions.

“Tasteful water” from WILD is a near-water with 3% fruit juice and is as clear as water in spite of the juice content. These products are sweetened with the company's very own natural fruit sweetener, Fruit Up®. The drinks have a low glycemic index (GI) and therefore keep blood sugar levels constant, supplying the body with long-lasting energy. Natural flavors round out the concept, and no colors are used. All these properties make tasteful water a natural and healthy functional drink, fully in tune with the times.

Tasteful water appeals to young, modern consumers who value healthy nutrition but don't want to give up great taste. This thirst-quencher is available in fruity taste combinations such as orange-passion fruit and pear-raspberry.