Consumer's growing health consciousness is reflected in the greater focus on the calorie content in drinks. No other ingredient, however, pleases quite like sugar. Its sweet taste induces comfort, intensifies flavors, masks offnotes, and provides the body with nourishment. WILD offers food manufacturers the ability to cut calorie content significantly without having to sacrifice full-bodied taste: through the use of innovative sweetening systems.

Sweet Up®, the modular sweetening system from WILD, delivers the nutrition industry solutions to quench the thirst of calorie-conscious consumers tastefully: by partially or completely replacing the sugar. The use of functional, natural flavor extracts, the WILD Resolvers™, rounds out the taste of products that use Sweet Up®. The optimal sweetener formulation depends on the product in which it will be used. For this reason, WILD fine-tunes its sweeteners to the technical requirements of the individual applications and to the taste desired.

FruitUp® from WILD gives food manufacturers the ability to appeal to all consumers who prefer a natural fruity taste without the addition of regular sugar.