WILD offers the food and beverage industry a natural sweetener exclusively derived from fruits. Fruit Up® – a natural fruit concentrate – is ideal for products that consumers perceive as natural and as a contribution to a healthy diet. WILD produces Fruit Up® at the Spanish production site WILD Valencia S.A. from various fruits in a purely physical process, without the use of any enzymes or chemical additives.

The special composition of Fruit Up® provides a continuous release of carbohydrates in a well balanced ratio with proved very low GI, really low in comparison to other natural fruit sweeteners. These functional characteristics are perfect for all kind of applications like sport drinks, near water beverages, herbal or tea drinks with all-natural ingredients or beverages with a low glycemic index. Also in dairy products, bakery and confectionery as well as ice cream products, Fruit Up® is an ideal premium ingredient.