The demand for colors from natural sources is growing, especially since artificial colors have increasingly come under fire. WILD has expanded its portfolio of colors from natural sources and coloring foodstuffs and offers forward-looking solutions for a variety of applications – for brilliant color and appetizing appearance.

Both consumers and manufacturers are increasingly demanding colors from natural sources. The 2007 “Southampton Study”, which looked at six artificial colors – Tartrazine (E 102), Quinoline Yellow (E 104), Sunset Yellow (E 110), Carmoisine (E 122), Ponceau 4R (E 124) and Allura Red (E 129) – in connection with hyperactivity in children is the reason for the discussion of artificial colors. A new EU regulation that takes effect on July 20, 2010 requires that products containing the disputed “Southampton colors” bear the warning label “may have an adverse effect on activity and attention in children”. Manufacturers are therefore increasingly rethinking the use of artificial colors in their products, and gradually replacing them with colors from nature.
Foods as colorful as nature itself
WILD has added seven coloring foodstuffs to its product range in order to meet the growing demand for colors from natural sources. These are natural extracts and concentrates from plants, fruits or vegetables. Each of the ingredients corresponds to the type of fruit for which it is named. New to the WILD color portfolio are banana, mango, mandarin, redcurrant, elderberry and lime.

The new coloring foodstuffs are especially suited for use in confectionery such as hard candies, dragees, jelly gums and ice cream. New sources were tapped for their development and the raw materials carefully selected for their coloring properties.

The WILD range includes colors from natural sources to be identified with E numbers. They include beta-carotene, various carotenoids, anthocyanins, carmine, betanin and copper chlorophyllin. WILD is able to cover the entire spectrum from yellow, orange and red to green with its colors and coloring foodstuffs from natural sources – for food as colorful as nature.

In liquid or in powder form
The stable, intensive and highly concentrated colors from WILD are available as water- or oil-soluble liquids and powders. They meet the high requirements of both manufacturers and consumers, and create brilliant, bright and taste-free color for an appetizing appearance, because both look and color play a key role in the purchase of foods.