Chocolate bars promise moments of sweet pleasure, whether they be dark chocolate or milk chocolate. Products containing a tasty fruit filling are in line with the current trend as well. Starting now, filled chocolate bars with a maximum of 25 percent fruit content are available.

Filled chocolate bars all the rage
One steady trend in the confectionary category is chocolate with fruit filling. Between 2002 and July 2008, there were 759 new product launches throughout Europe. Fruit-filled chocolate bars especially enjoy great popularity, as evidenced by the 51 product innovations introduced on the European confectionary market between August 2007 and July 2008 (source: Mintel). The combination of chocolate and fruit appeals to the discerning, enjoyment-oriented consumer and guarantees
a unique taste experience.

New: maximum fruit
Filled chocolate bars with a five to a maximum of ten percent fruit content are the current standard in Europe, a higher fruit content was hard to find. WILD is now offering chocolate manufacturers the highest fruit content in fillings for chocolate bars that can technically been reached: 25% fruit in the final product using a 50 percent fruit preparation. This keeps the manufacturers in compliance with the Cocoa Regulation, which specifies that a filled chocolate must contain at least 25 percent chocolate. The high fruit content can be touted on the packaging, ensuring premium-product positioning at the POS.