Cookies are a favorite of both young and old whether in the form of a humble butter, a filled variety or an exquisite sandwich cookie; new flavors on the market intensify both the fruity smell and taste in cookies to create a harmonious sensory blend.

The use of fruit flavors in sweet baked goods continues to be a trend throughout Europe and the number of successful innovations on the baked goods market is proof enough. From January to December 2007, there were 327 new fruit-flavored sweet baked items introduced on the European market and 2008 saw another 369 which represents an increase of 12.8 percent (source: Mintel).

The delicious taste and fruity aroma especially whet consumer appetites, but fruit flavors in cookies were prone to dissipate relatively quickly once the package was opened.

Cookies with exceptional fruit flavors
The experts at WILD, one of the world's leading private producers of natural ingredients for the food and beverage industry, have aptly met the challenge of developing more stable flavors for sweet baked goods. The Heidelberg Company is now offering new fruit flavors that retain their authentic taste and aroma long after the package is opened.

In addition to the traditional lemon flavor, strawberry and orange are the favorites for fruity baked confectionery. Between August 2007 and July 2008, 30 lemon-flavored baked products were introduced on the European market, followed by 24 products with strawberry and 15 with orange (source: Mintel). WILD offers its customers in the baked goods industry innovative flavorings using orange and strawberry in line with this trend. The flavors can be used in simple baked goods like butter cookies as well as in sandwich cookies with a fruity flavored center layer. In filled cookies, the flavoring can be added to the dough and the filling. Baked goods' manufacturers may choose from a wide-ranging portfolio of new fruit flavors.