In view of the changing demographic, beverage producers can gain a decisive edge over the competition by focusing on the over-25 set when developing new products. From beverages based on malt and fruit fermentates to kombucha or premium fruit vinegar bases, WILD has a broad spectrum of concepts available that specifically target adult taste preferences.

Adults want something different from soft drinks than do children or teens. First and foremost, they demand non-alcoholic beverages be less sweet and enjoy a natural image, such as through the addition of natural ingredients. Lighter carbonation is also important for winning over the adult consumer. Unique flavor directions customized to the target group complete the delightful beverage experience.

Natural soft drink refreshments using malt as an ingredient
Non-alcoholic malt beverages are currently in demand not only for their taste, but for their healthy image as well. WILD has developed innovative soft drink concepts that combine the natural flavors from fruits, herbs or spices with a non-alcoholic malt base. For those products, WILD offers a myriad of fruity flavor directions, like fruit-and-spice combinations, such as orange cardamom and lemon ginger. Moreover, beverage concepts with a total of six percent juice content are further options that are available in various unique flavor directions.

Premium fruit vinegar as an innovative ingredient for new taste sensations
For the new market segment of adult soft-drinks, WILD furthermore has developed concepts that take advantage of the special qualities of premium fruit vinegars: these fruity flavors stay authentic and stable in an innovative soft drink concept. These gently sweetened beverages taste like the named fruit used in the vinegar. The WILD product portfolio for instance includes pear, raspberry and lychee, all also available in organic quality. The mild vinegar note refines the intrinsically mature flavor profile. Moreover, the beverages also benefit from the healthy image of vinegar.

Kombucha – Another innovative base for soft drinks for adults
Kombucha drinks, obtained through the non-alcoholic fermentation of sweetened tea, offer another option for rounding out the range of innovative soft drink bases. In addition to malt and fruit vinegar, kombucha is also known for its health benefits.