Beer drinks have been an interesting growth market for breweries for years. Classic combinations, such as beer with lemon soda or beer with cola, have found a unique niche in the German market.

New ideas for these products are propelling the market forward. Currently, clear beer beverages featuring intense colors and striking flavors are particularly popular, with a look that appeals primarily to young adults. An equally trendy container - the 0.33l long-neck bottle – also adds to its appeal.

Bright-green refreshing citrus flavors, such as lime, are high on the list of favorites. Reds using cherry or grenadine and yellows with peach or cassis are also among the new intriguing flavors. Bright colors and interesting tastes, combined with beer with a low-alcohol content of about 2.5%, make for innovative beer drinks that are a well-positioned opportunity for the young adult target group. WILD concepts for clear beer drinks ensure that the colorants remain stable and the product will always look and taste great.