The trend for fruit juice-containing drinks is clear, light and less sweet, especially in the German-speaking countries. Using an innovative concept, WILD is closing the gap between nectars or juices and near-water drinks. The new generation of clear fruit-juice drinks with between 30 to 50% pure juice present unique taste features and with the use of interesting flavors, allow for a special taste experience.

Full-bodied, non-carbonated fruit-juice drinks with a clear juice base use less sweetener or low-calorie sweetener, therefore, they have fewer calories than juices or nectars. WILD flavors include combinations such as apple-mirabelle, apple-cassis, star fruit-lotus blossom and lemon-pear. An extension of this concept is lightly carbonated variations for refreshment, such as a spritzer, but with new and interesting top notes.