Energy Drinks are currently the strongest growth segment within the soft drinks market throughout Europe. The products that provide an energy boost are becoming increasingly popular in a great variety of applications. With WILD’s innovations, manufacturers can clearly set themselves apart from competition and appeal to new target groups:

“Natural Energy Drinks”: keeping up with the times
Recently WILD has developed new natural concepts for energy drinks. The difference to other energy drinks is the fact that plant extracts which contain natural caffeine are providing the energy boost. 500 ml of a “Natural Energy Drink” contain 160 milligrams natural caffeine. Further more, the product contains only natural flavors. Artificial colorants and preservatives are not used. A natural fruit sweetener rounds out the product. The “Natural Energy Drink” still tastes like a traditional energy drink. Unique flavors enhance the attractiveness of the natural drink. WILD offers flavor combinations ranging from classical energy flavors to a grapefruit variety and a citrus-exotic-lotus blossom mixture.

“Energy plus Juice”: the up-and-coming trend
For the European market WILD especially developed the “Energy plus Juice” concept:. The fruity component enhances the products and makes them an interesting alternative to conventional energy drinks. The juice content can range from 12 percent to 50 percent, and nearly every fruity flavor combination is possible – depending on customer requirements. Again, only natural extracts from green coffee beans and guarana provide the “energy boost”. Half a liter of an “Energy plus Juice” drink contains 160 milligrams of caffeine. In addition to the caffeine, the flavors and colorants are also completely natural.

“Energy plus Coffee”: for a quick extra energy boost
A further WILD innovation for the European market is “Energy plus Coffee”. In this concept, WILD combines the taste of a conventional energy drink with ready-to-drink coffee. 500 ml contain about 140 milligrams of natural caffeine from coffee beans and guarana extracts. The “Energy plus Coffee” drink is a convenient solution for all those who enjoy drinking coffee and like to get a quick extra energy boost.