Juices not-from-concentrate are a current trend revitalizing the juice market and offsetting losses recorded in the declining fruit beverage market. These juices, which are not concentrated after pressing but are bottled instead, meet consumer demands for healthy, natural products with the minimum amount of processing. Their potential for growth has by no means been fully tapped.

Juices not-from-concentrate win over consumers primarily with their authentic, well-rounded taste. Not only single juices but innovative blends offer attractive growth opportunities in the fruit juice industry. WILD offers high-quality, standardized juices not-from-concentrate in tasty fruit blends with up to twelve different fruits, thus guaranteeing an extra-special taste sensation.

In line with the latest smoothie trend, WILD also offers a blend of juices and fruit puree. 100% pure fruit guarantees natural smoothie flavor. WILD’s product portfolio includes concepts for premium smoothies made with juice not-from-concentrate in various fruit combinations. Strawberry-banana and mango-passion fruit are particularly popular.