Smoothies perfectly combine the trend of natural products with convenience, providing consumers with a healthy serving of tasty fresh fruit on-the-go. These fruit-packed drinks are sweeping the European market. WILD provides high-quality natural flavor systems for smoothies and is a competent partner to manufacturers in the development of premium beverage concepts.

Smoothies' combination of pure, natural ingredients appeals to consumers who specifically eat healthy and want to ensure their daily fruit and vegetable requirement with an excellent tasting beverage. Smoothies can provide one or more servings of fruit in a convenient form and are a great alternative to fresh fruit.

WILD now offers fruit purees for premium smoothies to the food and beverage industry. In addidtion, purees can be mixed with high quality, not-from-concentrate fruit juices.

Smoothies – healthy and nourishing
Only the finest ingredients are used to make premium smoothies. Fruit purees and not-from-concentrate juices are either quickly and gently pasteurized or unpasteurized; not homogenized. They are chilled immediately for transport. No colors, preservatives, artificial flavors, sugar or sweeteners are added. Whole fruit juices naturally contain large amounts of vitamins, minerals, secondary metabolites and fiber. This type of authentic taste through premium smoothies cannot be produced with juice concentrates and fruit preparations.

Diverse marketing possibilities
With their intensive fruit taste, balanced sweetness and high nutritional value, smoothies appeal to a wide range of age groups. The main target group is health-conscious consumers, age 35 or under, who appreciate the convenience of smoothies. However, as a ready-to-drink beverage from the display cooler, smoothies also appeal to older consumers. These drinks offer diverse marketing options, and the unlimited fruit combinations constantly present new market opportunities.

Quality and freshness from WILD
As an expert in natural flavor systems and optimum processing, WILD supports its customers in developing marketable smoothie concepts and corresponding formulas. WILD is regarded as an expert partner to the food and beverage industry and relies on both international trend and marketing research along with its many years of application