Consumer interest in reading and understanding the ingredients on food labels is growing. Natural, healthy ingredients are in demand. Products with an especially high fruit content have the best sales potential. Lots of fruit, visible fruit pieces, and an optimal taste ensure consumers feel good about enjoying healthy and great tasting food.

WILD offers the dairy industry first-class fruit preparations under the term "Xtra Fruit" for use in yogurt drinks and other dairy products, which give the end product a 26% fruit content that is a winning concept.