Crispy bars with a soft fruity filling are a popular snack between meals. The market for fruit-filled bars promises enormous potential and WILD’s portfolio is suitably diversified. WILD supplies fruit fillings for crispy bars that remain stable when baked, retain their texture, and do not leak from the pastry. A fine selection of fruit fillings for edible paper wafers and non-baked slices is also available.

WILD has developed a purely natural binding agent based on juice concentrates for classic cereal bars. This novel binder contains no additives like stabilizers, emulsifiers or humectants that need to be declared, thus doing away with E-numbers in the list of ingredients and showing conformity with the Clean Label trend. WILD’s natural binder is also suitable for “fruit sandwich” cereal bars.