Jelly products – filled and unfilled – are the most innovative category in the confectionery market. The multitude of possibilities in terms of shape, color, filling and taste gives the food industry free rein to creativity. Top favorites are jellied products with a high fruit content; they have a healthier, more natural image, and deliver full flavor. WILD provides solutions for jelly products with up to 50 percent fruit in the end product. Combined with WILD’s natural coloring foods, they ideally round off the natural concept.