"Food-on-the-go" is an important trend that the food industry cannot ignore. Consumers are spending less and less time preparing home-cooked meals and spending more and more on eating outside the home.

In the sweet and bakery industries, consumers are increasingly demanding treats and between-meal snacks such as sweet and fruity or heartier filled baked goods, in single-portion packs. This change in eating habits requires the development of completely new product concepts. For the food industry, these products may also represent a technological challenge. The filling must taste juicy and moist, while the pastry shell must remain crispy.

New fillings that are stable when baked are constantly being added to the fruity or spicy snack line. They maintain their appetizing look even after baking and go down easily – the ideal solution for "a little something" in between meals.