Markets worldwide are being shaped by the “health & wellness” megatrend. This includes the beverage sector, where growing consumer demands for health-promoting products have had a major impact on manufacturers’ product line policy.

Innovations that are successful today meet the following requirements:

• „Low Cal“: Low energy and calorie content
• „Sweetness from Fruits“: Natural sweetness from the fruit
• „Fruit Portions“: From fruit shots to fruit smoothies
• „Low GI“: Low glycemic index (sustainable energy)
• „ Nutraceuticals“ - True Functionals with measurable
  health benefits