Fruit portions is redefining the way people enjoy fruit. This healthy, drinkable format ranges from the classic fruit smoothie to fruit “shots” in small servings. A definitive factor is the concept of being able to consume the minimum daily intake of 400g (five portions) of fruit and vegetables, as recommended by international nutritionists, in a practical, drinkable format. This approach is supported by numerous, international “5 a day” campaigns, some of which are coordinated governmentally (BMELV).

These fruit portions concepts have a prime market position, and are based mainly on pure, natural ingredients such as selected juices (not from concentrate), fruit purees or fruit pieces, which are made into tasty, high-quality drinks with no added preservatives or sugar. Smoothies contain 100% fruit, and fruit shots in small portions are often more highly concentrated.

Market Development: European Compound Annual Growth Rate 2002-2007 (Volume in Germany): 246,3 % (Quelle WILD Market Research)

This innovative trend is also increasing in other European markets.

WILD offers the food and drink industries various components for creating customer-specific concepts in the area of premium fruit portions products.