Near Water
 Near water products
are one of the major growth drivers in the non-alcoholic beverage market. They meet the consumers’
demand for healthy, good-tasting thirst quenchers that are low in calories and have recognizable
added health benefits.
WILD initiated the near water category in Europe in 2001. Near water drinks are still or
lightly carbonated and supplemented with fruit concentrates as well as herbal extracts, vitamins,
minerals or other functional ingredients.
WILD’s Fruit Up® natural fruit sweetener is a clear fruit concentrate that is the ideal
central component of near water concepts and caters to the trend toward more natural beverages.
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