Spritzers originally came from German-speaking countries, but their popularity has continued to grow in other European regions as well.

Comprising at least 50 percent fruit juice and water, these refreshing thirst quenchers primarily appeal to health-conscious consumers who value natural products.

Besides the traditional apple spritzer, WILD offers numerous flavors and fruit combinations, plus innovative new spritzer-like products that have both a high fruit juice content and other ingredients. Additionally, functional ingredients, such as vitamins and minerals, contribute to a healthy diet while permitting manufacturers to pursue new positioning options.