The topic obesity is becoming more and more important and the outcome of this development can also be noticed in the refrigerated sections of the supermarkets: Ever frequently consumers opt for fat and sugar reduced products - and also stick with them. New flavors in the segment of calorie-reduced products allow the consumers to eat calorie-conscious as well as diversified. New innovative sweeteners are also ideally suited: Stevia has zero calories, is of natural origin and therefore corresponds with the current trends. Stevia products allow indulgence and offer "great taste" without resentment.

Products with 1.5 or even only 0.1 percent milk-fat-content offer great and full taste and can compete with the conventional products. On the basis of Low & Light, sugar reduced fruit preparations are also offered with full taste.