Fresh dairy products have an internationally positive,healthy image. Sales figures are increasing in most countries, showing growth over the whole product line.

The current trend with consumers is for health and fitness products with functional ingredients. However, new and seasonal flavors or premium brands are also big sellers. The following categories, for which WILD offers appropriate, innovative concepts, offer particular potential:

• Yogurt
• Whey & More
• Yogurt Drinks
• Desserts
• Functional dairy products