Healthy nutrition and good taste are not mutually exclusive, as evidenced by the success of dairy beverages. The driver for growth of this product category features: fewer calories (about 250 per liter), lots of high-quality ingredients like calcium, magnesium, vitamins B1, B2, B6, B12, pantothenic acid, and biotin, all blended with delicious fruit.

Nearly one-third of Germans include dairy products in their daily eating regimen. On hot summer days, these beverages are a fruity and healthy thirst-quencher. During the winter season as well as during exercise, the valuable ingredients within the dairy beverages provide the body a rich source of needed vitamins and minerals while also replenishing fluids.