Healthy nutrition and good taste are not mutually exclusive, as evidenced by the success of dairy beverages. The driver for growth of this product category features: fewer calories (about 250 per liter), lots of high-quality ingredients like calcium, magnesium, vitamins B1, B2, B6, B12, pantothenic acid, and biotin, all blended with delicious fruit.

Many Germans include dairy products in their daily eating regimen. On hot summer days, these beverages are a fruity and healthy thirst-quencher. During the winter season as well as during exercise, the valuable ingredients within the dairy beverages provide the body a rich source of needed vitamins and minerals while also replenishing fluids.