For many consumers, yogurt is regular part of a balanced, healthy diet. Yogurt is also a growing favorite between-meal snack, at home, at work, and on-the-go. Consumers expect innovative and unusual flavors to keep the fresh-dairy products they enjoy healthy, light, and full of variety.

The dairy industry supports this development with a large number of new products. The standard yogurt selection found on refrigerator shelves, such as classics with and without fruit, now also includes varieties with reduced fat and sugar. Seasonal varieties and flavors or dessert blends are now popular choices. These new product choices guarantee a broad selection and provide continuing purchase incentives.