Throughout Europe, the front runners in this product category were the yogurt drinks.

Market Development: European Compound Annual Growth Rate 2002-2007 (Volume in Europe): 11,7 % (Quelle WILD Market Research)

A number of factors contribute to their success. Yogurt drinks benefit from the trend toward healthy eating and the positive image that fresh dairy products convey. New flavors are constantly appearing, some with a very high fruit content, ensuring diverse nutrition and refreshment. As a healthy between-meal snack, they fully meet the convenience-product trend. The fruity varieties are often sought out as an alternative to soft drinks by offering health and wellness benefits.