Innovations generate growth.
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"It's got to
taste good" – so asserts the credo of consumers looking for satisfaction from a product.
Notwithstanding the nutritional value or the functionality of foods and beverages, taste and
enjoyment are most important, otherwise the product doesn't make it to the checkout counter a
second time. Today's consumer is open to new things. Innovative products are enjoying greater
popularity thanks to unusual taste experiences and ingredient innovations. Ninety-eight percent of
consumers rank taste from important to very important in their decision to buy certain products,
with taste being the most important criteria for a product's success on the market (Source: Nielsen
Homescan in GB, 2007 / Future health trends survey, 2005). Product developers at WILD are also
taste-centered around the company's commitment for more than 75 years: "We create great taste".