Previously, ice cream was considered a strictly summer and seasonal product, especially in southern regions. Currently, new flavors and packaging make ice cream a product that consumers want to enjoy year round. Recipes adapted to the seasons provide consumers with constantly new taste experiences – and every season has its own characteristic flavors.

In spring, strawberry ice cream with generous pieces of fruit is the star of the WILD portfolio, and citrus sorbets cater for refreshment in summer. WILD has sorbets with a 15% fruit content in orange, lemon, lime or tangerine flavor. In fall, ice cream can be enhanced by yogurt and fruit-flavored WILD coatings like blueberry. In winter, premium varieties with double orange and dark chocolate coatings whet the appetite for ice cream indulgence.