In Paris, WILD will be presenting new additions to its portfolio of coloring foodstuffs and colors from natural sources. With colors derived from radish and cabbage, WILD can now offer food manufacturers an even wider range of shades of red. Another area of special interest: a coloring foodstuff derived from the microalgae spirulina.

At the FIE 2011, WILD is presenting its broad portfolio of sweeteners derived from natural sources. WILD will focus on stevia, the no-calorie sweetener. Along with the Sunwin Stevia™ line of extracts, WILD offers manufacturers integrated “Taste Optimizing” solutions for foods sweetened with stevia. WILD will also highlight sweetening alternatives using the natural nutritive sweetener Fruit Up®. Fruit Up® is now available in liquid form as a tabletop sweetener, as well as a natural binding system for granola bars.

At the Brau Beviale 2011, WILD will be presenting its latest concepts for international trends. Right at the forefront will be Coconut Water, the current in-product in the USA. WILD manufactures innovative, functional soft drinks using the clear liquid of young coconuts. The ingredients manufacturer is spicing up the European drinks market with new ideas for beer mix drinks characterized by exotic flavors and full-bodied taste. In the Middle East and Central Europe, malt-based soft drinks are an ideal substitute for alcoholic drinks, and represent a viable alternative to classic sweet beverages. Trade fair visitors can find out more about these concepts and their practical uses at the WILD stand.

"Naturalness" is the mega trend of 2011 and a must for manufacturers. WILD will be focusing on natural ingredients and product concepts at this year’s Brau Beviale in Nuremberg, in mid-November. The spotlight will be on sweeteners like Fruit Up® and stevia, drink creations like Coconut Water with natural functionality, and, of course, beer mixes and malt drinks.

Consumers are increasingly taking a shine to exotic fruits from all corners of the world. Mango, pink guava or marula evoke holiday nostalgia and also appeal to European taste buds. WILD has now developed new juice concepts that pick up on this trend.

WILD Combines Sales Team and Flavor Creations Personnel in One Location Improving Product Development and Customer Focus for Asia Pacific

Resource conservation in the food business is becoming increasingly important for industry customers and consumers alike. WILD stands to benefit from this trend, as the principle of sustainable business practices and ecological efficiency – creating additional value through more economical use of resources – is traditionally anchored in corporate policy.

By combining the global flavor activities under WILD Flavors GmbH as of July 31, 2010, a new group has been created that has set standards in the financial area within a very short time frame.

Zug (Switzerland), March 15, 2011. As of April 1, 2011, Cosimo Trimigliozzi will take up the position as Chief Operating Officer of WILD Flavors International GmbH, a newly formed Business Unit of the WILD Flavors GmbH. 

The segment of energy drinks is experiencing a surge in growth throughout the Middle East.  At Gulfood, WILD is displaying its product ideas which are especially adapted to the regional market.  These range from classic energy drinks to products containing juice, and include many new flavor options.

Stevia is on everyone's lips in Europe.  In the food and beverage industry in the Middle East, which is traditionally oriented towards Europe, manufacturers attentively observe current developments.  At the WILD Gulfood stand, they can find out more about natural, zero-calorie Sunwin Stevia™ and the potential of Stevia sweetened products within the regional markets.  Fruit Up® is another natural sweetener that WILD is presenting.