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Latest WILD News

20.07.2010Today’s changes in EU regulation - WILD Colors from Nature®: Natural color solutions to avoid new warning label
The article 24 of the regulation (EC) No. 1333/2008, which applies as of today, requires that products containing the disputed “Southampton colors” need to bear a warning label “may have an adverse effect on activity and attention in children”.  German ingredients specialist WILD has expanded its portfolio of colors from natural sources and coloring foodstuffs and offers forward-looking solutions for a variety of applications to avoid this warning label and allow for clean labeling.
25.06.2010WILD's Garden Fruits product portfolio - New juice concepts based on domestic fruits

Consumers seem to be increasingly inspired by the thought that there is no need to search far away when there is so much goodness close at hand.  Domestically grown produce is becoming more and more popular, and as a result there has been a renaissance among fruits such as red currant, quince, plum and others that were in danger of falling from favor.  WILD now offers its beverage industry clients three different juice concepts based on domestic fruit.

02.06.2010Sea SaltTrim™ by WILD - A natural clean-label solution for reducing sodium
The salt content of foods and beverages has recently come under the crossfire of regulatory authorities: both the British Food Standard Agency (FSA) and, more recently, the Food and Drug Administration (FDA) in the US have set their sights on the issue of lowering salt. The underlying concern is the insight that excessive consumption of sodium can cause disease. The manufacturers of processed foods in particular are being called to take action. WILD now offers an all-natural way to lower sodium: Sea SaltTrim™ lets the industry provide clean-label products with no E-numbers, creating authentic salty taste sensations.