WILD expands its range of energy drinks - New product ideas offer growth potential (26.06.2012)
WILD has expanded its portfolio to feature new energy drink concepts: “Exotic Energizer” drinks with coconut water and “Power Energy” versions with three essential amino acids do not only appeal to classic energy drink consumers – they also increase the potential target group.
The demand for energy drinks has remained consistently high. WILD realized the dynamic opportunities of this market years ago and has been continuously working on innovative product ideas. With its new “Exotic Energizer” and “Power Energy” concepts, the company is offering manufacturers products which feature great potential for additional momentum in the energy drink sector.
The “Exotic Energizer” variants contain coconut water, a current trend favorite. They win people over with their blend of coconut with fruity mango or orange flavor. Thanks to their natural, healthy image and innovative flavor profiles, these products appeal to consumers who prefer an exotically fruity flavor to the classic taste of energy drinks. WILD's “Exotic Energizer” thus help expand the target group.
Functional product range
The “Power Energy” product range is primarily designed for the classic segment of trend-conscious energy drink consumers as well as the fitness-oriented. The addition of three essential amino acids – valine, leucine and isoleucine – permits manufacturers to state on the label that the products contain three essential amino acids. These substances can support physical and mental performance and are ideally custom-tailored to the needs of the target group.
WILD's “Power Energy” is available in the classic energy drink flavor as well as other options such as Black Currant. The product range also features an attractive color palette.
About WILD Flavors GmbH
WILD Flavors GmbH is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. The company’s management offices and production sites are located at Rudolf WILD GmbH & Co. KG in Eppelheim (Germany) as well as in Erlanger (Kentucky, USA). Eight further production locations in Europe, USA, Canada, China, and Dubai are part of WILD Flavors GmbH as well.
The WILD Flavors product portfolio of natural-flavor ingredients includes full flavor and ingredient solutions for the food and beverage industry, known as flavor systems, as well as individual components such as flavors and extracts, natural colors, concentrates, sweetening systems, specialty ingredients and seasonings, including functional flavors and healthy ingredients, taste modifiers, and fermentation technologies. WILD Flavors' competence of global supply markets as well as technologically advanced production processes brings value to our customers on a daily basis. www.wild.de or www.wildflavors.com
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