Sea SaltTrim™ by WILD - A natural clean-label solution for reducing sodium (02.06.2010)
The salt content of foods and beverages has recently come under the crossfire of regulatory authorities: both the British Food Standard Agency (FSA) and, more recently, the Food and Drug Administration (FDA) in the US have set their sights on the issue of lowering salt. The underlying concern is the insight that excessive consumption of sodium can cause disease. The manufacturers of processed foods in particular are being called to take action. WILD now offers an all-natural way to lower sodium: Sea SaltTrim™ lets the industry provide clean-label products with no E-numbers, creating authentic salty taste sensations.
WILD's Sea SaltTrim™ consists of a specific sea salt, which naturally contains less sodium. At the same time, it has high levels of potassium chloride. WILD combines this special sea salt with a natural functional flavoring that masks the bitter-metallic potassium note. Sea SaltTrim™ gives foods a salty “umami” flavor and offers a sodium reduction of up to 45%. Beyond that, it is also kosher, GMO free and suitable for vegetarians. This makes WILD's Sea SaltTrim™ a healthy direct substitute for common salt, but it does not fall under the EU directive for Dietetic foodstuffs. The blend of ingredients in Sea SaltTrim™ appears on labels as “low-sodium sea salt with natural flavoring,” meaning it does not require an E-number.
Low in sodium, high in flavor
Sea salt contains a complex blend of different minerals, making it a fundamental challenge
when it comes to achieving a good flavor in foods. WILD's “Flavor Modification Technology” used in
Sea SaltTrim™ not only masks the undesired mineral off-notes of sea salt, it also helps
enhance consumer's perception of the salty flavor. No other low-sodium salt replacement system
delivers such good sodium chloride taste with a clean label declaration.
Multi-facetted uses
Sea SaltTrim™ can be used in many products. Soups, sauces and salad dressings as well as
frozen and canned foods all benefit from the lower sodium content, but the excellent taste stays
unchanged. Sea SaltTrim™ is also ideal for use in meat, cheese, salty snacks, baked goods and
vegetable beverages. Sea SaltTrim™ can easily lower the sodium content of foods such as
tomato pesto, ketchup and potato chips by 25%.
Reducing salt levels in foods is an unstoppable trend. And in the future manufacturers who want
to maintain their competitive ability on the market will have no choice but to offer lower-sodium
products. In its quest for ways to reduce salt without impacting flavor, WILD now offers its
clients across the globe Sea SaltTrim™, a clear winner when it comes to creating healthier food.
Contact:
Rudolf WILD GmbH & Co. KG
Christopher Beck
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: 49 6221 799 701
Fax: 49 6221 799 860
E-Mail:
christopher.beck@wild.de
Website:
www.wild.de
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9
D-67061 Ludwigshafen
Tel.: 49 621 96 36 00 32
Fax: 49 621 96 36 00 50
E-Mail:
c.kappe@agentur-publik.de
Website:
www.agentur-publik.de
Print Page
Tell a friend