WILD at the Brau Beviale 2011 - Sweetener options from Nature (09.11.2011)

WILD will be presenting its broad portfolio of sweeteners from natural sources at the Brau Beviale 2011, with the main spotlight on the calorie-free sweetener stevia. WILD’s Sunwin Stevia™ brand offers drinks manufacturers
one-source solutions. The company will also be showing sweetening options with the natural fruit sweetener Fruit Up® at their trade fair stand. A brand new addition to the portfolio is WILD’s “Natural Sweetness Enhancing Technology” which affords less sugar in the end product without reducing the sweetening effect.

EU-wide approval of stevia is expected for the end of the year. WILD is optimally prepared for this and thanks to its share in Sunwin International, a leading stevia manufacturer, the ideal industry partner: customers will benefit from constant access to
top-quality stevia extracts and WILD’s high level of application know-how.

Variety of product options with stevia
WILD’s Taste Optimization Technology provides all-in solutions for a wide range of drinks sweetened with stevia.
The technology has enabled WILD to eliminate the characteristic licorice nuance and partly bitter aftertaste of stevia. Manufacturers can therefore develop delicious tasting, naturally sweetened products for the market, ranging from near waters, tea drinks or carbonated soft drinks, to fruit juice-containing drinks and beer mixes. WILD develops great-tasting calorie-reduced, low calorie and calorie-free varieties according to customer wishes and market requirements.

Fruit Up® meets Sunwin Stevia™
Fruit Up®, the natural fruit sweetener by WILD, is an attractive sweetener that is ideal for combining with Sunwin Stevia™. Fruit Up® is made exclusively from fruit in a purely physical production process that uses no additives. The innovative premium sweetener "Sunwin Stevia™ plus Fruit Up®" gives products a clear added value. It affords drinks concepts with fewer calories and therefore targets health-conscious consumers. In addition, both stevia and Fruit Up® fulfill consumer demand for natural ingredients. As such, both sweeteners are a sound alternative to conventional sugar.

WILD is also showcasing the versatile fruit sweetener as a liquid table sweetener at the Brau Beviale. Whether for sweetening hot or cold drinks, or in cooking and baking, Fruit Up® has a vast range of uses.

Sugar reduction with "Sweetness Enhancing Technology"
At the Brau Beviale WILD will be presenting its new “Natural Sweetness Enhancing Technology”. It enables beverage manufacturers to reduce the sugar content in their end product. This novel technology enables beverage manufacturers to cut down on the sugar content of their drinks. At the same time, it rounds out the sweetening effect. The ensuing calorie reduction in the end-product represents an additional positive marketing aspect. WILD’s new “Natural Sweetness Enhancing Technology” can be combined with both Fruit Up® and Sunwin Stevia™, thus enabling the creation of drinks with
purely natural sweeteners based on great taste.

Contact:
Rudolf WILD GmbH & Co. KG 
Arne Gätje 
Rudolf-Wild-Str. 107-115  
D-69214 Heidelberg-Eppelheim  
Phone: 49 6221 799 9488 
Fax: 49 6221 799 860  
E-mail: arne.gaetje@wild.de  
Website: www.wild.de  

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9
D-67061 Ludwigshafen
Phone: 49 621 96 36 00 32
Fax: 49 621 96 36 00 50
E-mail: c.kappe@agentur-publik.de
Website: www.agentur-publik.de

   HighRes Visual, Caption: Sunwin Stevia™ allows manufacturers to create great tasting, naturally sweetened zero-calorie beverages. Image source: WILD (reprints free of charge for editorial publications and if source is quoted)    (2971kb)
   HighRes Visual, Caption: With the new table-top sweetener Fruit Up® from WILD, manufacturers can bring a cost-effective sweetener alternative on the market. Image source: WILD (reprints free of charge for editorial publications and if source is quoted)    (1775kb)