New trend in the adult soft-drink segment:
WILD Flavors develops non-alcoholic Cider-Mix concepts (03.09.2010)

WILD Flavors is launching new products on the “adult soft drinks” sector: the company has turned to cider as the basis for new non-alcoholic beverages. And with the added touch of flavors like Black Currant or Bitter Orange, WILD Flavors is pleased to present its new Cider-Mix beverages. With their tart, tangy, fruity note, the non-alcoholic Cider-Mix concepts are a perfect match for the palates of adult consumers, and they offer a refreshing alternative to classic soft drinks and alcoholic beverages.

The market for adult soft drinks is a new segment with strong growth potential for new trend beverages. One trend drink on the sector of alcoholic products is cider. Cider is known as a traditional beverage and is currently being revived on the market through trend-setting new beverages. Beyond that, the beer market is showing other developments as well: non-alcoholic options are growing in popularity. WILD Flavors is responding to both of these trends with its non-alcoholic Cider-Mix concepts, offering greater variety among non-alcoholic beverage alternatives for adults.

The slightly tart cider note of these Cider-Mix beverages has a taste that is specially customized for its target group, because unlike children and teens, adults prefer less sweet beverages for a more grown-up palate. Furthermore, this target group tends to prefer drinks that are only slightly carbonated. These properties clearly distinguish non-alcoholic Cider-Mix concepts from classic soft drinks. Manufacturers also impress their consumers with such products and benefit from people's willingness to pay higher prices for premium products with an added value.

Non-alcoholic Cider-Mix as a trend beverage
In the new Cider-Mix concepts by WILD Flavors, customers have their choice of different varieties. The portfolio includes both domestic fruits such as Apple or a mix of Apple & Black Currant, as well as innovative combinations such as Bitter Orange. These exciting flavors appeal to trend-conscious consumers who enjoy trying new things. As ever, Wild Flavors provides complete solutions for the beverage industry. 


Contact:
Rudolf WILD GmbH & Co. KG   
Christopher Beck    
Rudolf-Wild-Str. 107-115   
D-69214 Heidelberg-Eppelheim  
Tel.: +49 6221 799 701   
Fax: +49 6221 799 860     
E-Mail: christopher.beck@wild.de   
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50 
E-Mail: c.kappe@agentur-publik.de
Website: www.agentur-publik.de

   HighRes Visual, Caption: Creating a new trend in the segment of adult soft drinks: non-alcoholic Cider-Mix beverages by WILD Flavors. Source: WILD Flavors GmbH (can be reprinted for free in the context of WILD Flavors and if source is cited)    (3239kb)