Expansion beyond Europe - Large markets with major potential (15.06.2011)

A challenge for WILD in the next few years will be the safeguarding and continuing expansion of business beyond the borders of Europe and in the USA. To ensure sustainable success, the company is looking to increase its presence in the so-called emerging markets.

“WILD traditionally has an excellent basis in Europe and the USA. We will now be investing in business developments in the emerging economies in Asia, South America, Eastern Europe, Africa and the Middle East,” Cosimo Trimigliozzi, COO of WILD Flavors International GmbH, explains the firm’s expansion strategy.

Trimigliozzi is of the opinion that Brazil, Russia, India and China represent the major future markets for the food and beverage industries. Around 40 percent of the world’s population live in the so-called BRIC nations, and annual growth of economic performance exceeds that of the European Union several times over. Population increases and the swift development of a broad middle class are additional highly interesting factors for food manufacturers like WILD.

“WILD has been enjoying considerable success in Russia for years now. Clearly the strong links to our European organization have stood us in good stead here,” Trimigliozzi continues. WILD’s activities in China began in 1997. A major milestone there was the completion of state-of-the-art, German-standard production facilities in 2003. WILD currently employs over 120 staff in China. “We are now working on expanding our Chinese operations with targeted acquisitions,” Trimigliozzi comments the next steps.

Brazil and India will also benefit from WILD investments. The goal is to increase market presence in these countries through acquisitions or cooperations in product development and sales. Two such projects are already in the final stages and scheduled to be completed within the next few weeks.

Dr. Hans-Peter Wild is also enthusiastic about the firm’s prospects in the BRIC nations: “The forecasts for the upcoming decades are awesome. Today, more people who can afford industrially-made foods live in the BRIC nations than in the whole of the USA and Europe combined. Offering these consumers high-quality products which also appeal to their tastes and lifestyles will be the major challenge of the years that lie ahead. I have no doubt that we are on course for success here and will manage to double our global business in just a few years,” Dr. Wild comments.

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