WILD's Garden Fruits product portfolio - New juice concepts based on domestic fruits (25.06.2010)
Consumers seem to be increasingly inspired by the thought that there is no need to search
far away when there is so much goodness close at hand. Domestically grown produce is becoming
more and more popular, and as a result there has been a renaissance among fruits such as red
currant, quince, plum and others that were in danger of falling from favor. WILD now offers
its beverage industry clients three different juice concepts based on domestic fruit.
Gardens are in bloom, and many fruits are now in season reviving memories of the taste of
freshly plucked plums or Grandma's quince jelly. These classic types of fruit have now found
their way back to the shelves as juice, especially as a delicious alternative to classic
citrus-based beverages. Market developments in recent years indicate that consumers have
increasing confidence in the traditional fruits they knew in their childhood, and juices made
entirely of fruits that grow in local gardens are rising in popularity.
Individual Garden Fruits concepts by WILD
The WILD portfolio includes three new flavors: apple/cherry/plum, apple/red
currant/rhubarb and apple/apricot/quince. There are no limits to the possible combinations,
and the WILD palette covers products in a variety of colors. This range of domestic fruits
features every shade from dark purple to red and all the way to yellow so manufacturers can create
appealing options. In order to meet rising consumer demands, the Garden Fruits range is
available both as a concentrate and as 100% juice. Neither option contains any added sugar.
Contact:
Rudolf WILD GmbH & Co. KG
Christopher Beck
Rudolf-Wild-Str. 107-115
D-69214 Heidelberg-Eppelheim
Tel.: 49 6221 799 701
Fax: 49 6221 799 860
E-Mail:
christopher.beck@wild.de
Website:
www.wild.de
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9
D-67061 Ludwigshafen
Tel.: 49 621 96 36 00 32
Fax: 49 621 96 36 00 50
E-Mail:
c.kappe@agentur-publik.de
Website:
www.agentur-publik.de
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