WILD innovations for carbonates and still drinks - Premium, with pulp or milky-creamy (28.02.2011)

Carbonated soft drinks are the largest volume segment in the Middle East.  To give growth impulses to this highly competitive market, WILD is presenting premium products with fruit pulp and new flavor options especially for cola drinks.  This portfolio includes new ideas for still drinks as well.  For instance, concepts combining milk and juice deliver a high mouthfeel which has an especial demand regionally.

Dubai, February 28, 2011: Population throughout the Middle East is growing very fast and is disproportionately young compared to Europe or the United States.  Along with the hot climate, consumption of non-alcoholic beverages is increasing steadily on a high level. “The market of carbonated soft-drinks is hotly contested.  We believe that those manufacturers succeed that offer premium products with a natural image and new flavorings,” says Jochen Bitzel, Vice President Eastern Europe and Middle East at WILD.

Fruit pulp adds value
Throughout the Middle East, consumers prefer viscous drinks which provide a high mouthfeel indulgence and have an intensive flavor profile.  WILD is presenting new premium concepts for carbonated soft drinks at this year's Gulfood to support manufacturers in meeting the regional trends.  Soft drinks with fruit pulp are one of the product ideas WILD is displaying: Using citrus juices and fruit pulp provides a distinctive mouthfeel and an exceptionally fruity flavor that offers a competitive edge over classic citrus carbonates.  WILD has further developed a new concept for cola drinks which is being introduced at Gulfood in order to give new impetus to the market.

Creamy with milk and juice
Besides carbonated soft drinks, the segment of still drinks is a large volume segment as well.  Manufacturers can distinguish themselves and add value to their products by combining milk and juice in their products.  This provides an especially creamy, high mouthfeel and new taste experiences.  The juice content varies depending on customer requirements.  At the WILD stand, manufacturers can also get an insight in the variety of flavor options from which they can choose, be it very popular regional flavors, new exotic ones or superfruits such as pomegranate or cranberry.

Contact:
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50  
E-Mail: c.kappe@agentur-publik.de 
Website: www.agentur-publik.de

   HighRes Visual, Caption: Premium concepts with fruit pulp or new cola drinks help manufacturers to distinguish themselves in the market of carbonated soft drinks. Source: Rudolf Wild GmbH & Co. KG (can be reprinted for free in the context of WILD articles and if source is cited)    (3551kb)
   HighRes Visual, Caption: A new WILD concepts combines milk and juice in still drinks and provides an especially creamy, high mouthfeel. Source: Rudolf Wild GmbH & Co. KG (can be reprinted for free in the context of WILD articles and if source is cited)    (3033kb)