Sunwin Stevia™ and Fruit Up® by WILD - Sweet, natural and lower in calories (28.02.2011)

Stevia is on everyone's lips in Europe.  In the food and beverage industry in the Middle East, which is traditionally oriented towards Europe, manufacturers attentively observe current developments.  At the WILD Gulfood stand, they can find out more about natural, zero-calorie Sunwin Stevia™ and the potential of Stevia sweetened products within the regional markets.  Fruit Up® is another natural sweetener that WILD is presenting.

Dubai, February 28, 2011: Similar to the situation in Europe, Stevia is not yet approved for use in food and beverages in the Middle East.  Nevertheless, the natural zero-calorie sweetener is a topic to keep an eye on in this region, too.  “Even though currently the health trend might still be a niche in the Middle East, it has huge potential for the future,” states Jochen Bitzel, Vice President Eastern Europe and Middle East at WILD.  To meet the trends towards health and wellness as well as naturalness, Stevia offers interesting products: the sweeteners allow manufacturers to create natural, reduced-calorie, low-calorie or zero-calorie products.

Complete turnkey solution
To eliminate the licorice-like and somewhat bitter aftertaste that Stevia has by nature, WILD offers a natural Taste Optimization Technology: a turnkey solution which combines top-quality Stevia extracts with a natural flavor for taste optimization in order to create great tasting beverages – whether they be near waters, still drinks or carbonated soft drinks.

WILD can supply the beverage industry with Sunwin Stevia™ sweeteners with different steviol glycoside compositions to respond to the individual needs of beverage manufacturers all over the world.  Steviol glycosides naturally occur in the leaves of the Stevia plant and are the components that provide sweetness.  When coupled with WILD’s natural Taste Optimization Technology, a full-flavor profile with significantly reduced off-notes or bitter aftertaste can be achieved.  One of the predominant steviol glycosides in the plant is Rebaudioside A, which is known for its especially good sensory properties.

Stevia and Fruit Up® – the perfect combination
WILD has another attractive natural sweetening option in its portfolio for beverage manufacturers: The Sunwin Stevia™ high intensity sweetener can be ideally combined with WILD’s Fruit Up®, the all natural fruit extract.  Fruit Up® is a 100% natural sweetening option that is entirely obtained from fruits.  The innovative sweetening combination “Sunwin Stevia™ plus Fruit Up®” adds a significant value to products.  It allows manufacturers to create naturally sweetened beverages with fewer calories and therefore appeals to the growing target group of health-conscious consumers in the Middle East.  And above all: Sunwin Stevia™ plus Fruit Up® make products taste great.


Contact:
Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9 
D-67061 Ludwigshafen
Tel.: +49 621 96 36 00 32
Fax: +49 621 96 36 00 50  
E-Mail: c.kappe@agentur-publik.de 
Website: www.agentur-publik.de

   HighRes Visual, Caption: For natural premium concepts, Sunwin Stevia can be ideally combined with WILD’s Fruit Up, the all natural fruit extract. Source: Rudolf Wild GmbH & Co. KG (can be reprinted for free in the context of WILD articles and if source is cited)    (3878kb)