WILD Flavors, GmbH Opens Office and Flavor Creation Lab in Shanghai, China (01.08.2011)

WILD Combines Sales Team and Flavor Creations Personnel in One Location Improving Product Development and Customer Focus for Asia Pacific

ZUG, SWITZERLAND, July 21, 2011 – WILD Flavors, GmbH (WILD) has relocated its East China Sales and Shanghai Flavor Creations Teams to the Shanghai Juke Biotech Park utilizing over 870 square meters of new office and lab space. For many years, WILD has been closely cooperating with The Shanghai Institute of Technology (SIT) to train and develop Chinese Flavorists.  With the Institute’s plans to move outside of Shanghai, WILD has taken steps to aggressively reposition its team for significant growth through many exciting opportunities in the China and Asian regions.

WILD has been a force in China for over 15 years leading the beverage and food industry with innovative and consumer relevant ingredients and flavor solutions.  This consolidation of resources will allow for better communication and quicker turnaround of information and samples for customers in the Asia-Pacific region. As the center in Asia for WILD’s Flavor Creations and R&D Teams, it is easily supported by the strong application personnel already located in China. The relocation allows WILD to be more efficient and effective with its increased focus on the development of natural, nature-identical, and artificial flavors utilizing Chinese and Asian profiles in the East China region where many R&D centers of WILD Key Accounts are already located. 

The Flavor Creations team has considerable strength in aroma chemical sourcing and advanced research to allow for in-depth development and product creation for customers.

WILD Flavors (China) state-of-the art flavor compound manufacturing facility is located in Beijing, China and will continue to be the production center for Asia-Pacific.  With the significance of the Chinese market, from procurement of ingredients to the manufacture of products, the WILD facility location in the Beijing Economic Technological Area (BDA) of southeast Beijing is favorable for both the business and logistical aspects.

About WILD Flavors GmbH
WILD Flavors GmbH is headquartered in Zug, Switzerland, and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. The company’s management offices and production sites are located at Rudolf WILD GmbH & Co. KG in Eppelheim (Germany) as well as in Erlanger (Kentucky, USA). Eight further production locations in Europe, USA, Canada, China, and Dubai are part of WILD Flavors GmbH as well. The WILD Flavors product portfolio of natural-flavor ingredients includes full flavor and ingredient solutions for the beverage industry, known as flavor systems, as well as individual components such as flavors and extracts, natural colors, concentrates, sweetening systems, specialty ingredients and seasonings, including functional flavors and healthy ingredients, taste modifiers, and fermentation technologies. WILD Flavors' competence is based on the knowledge of global supply markets as well as technologically advanced production processes. www.wild.de or www.wildflavors.com.

For further information, contact:

Dr. Yushan Bai
Managing Director
WILD Flavors (Beijing) Co., Ltd.
Beijing 100176   China
Phone:  +86-10-6787-4455-366
Email:  yushan.bai@wildflavors.com

Mr. Cosimo Trimigliozzi
Chief Operating Officer, International
WILD Flavors GmbH
Neugasse 22, CH-6300 Zug, Switzerland
Phone: +41-62-866-6051
Email:  cosimo.rimigliozzi@wildflavors.com