New WILD concepts with trendy fruits - Bringing a touch of the exotic to juice shelves (06.09.2011)

Consumers are increasingly taking a shine to exotic fruits from all corners of the world. Mango, pink guava or marula evoke holiday nostalgia and also appeal to European taste buds. WILD has now developed new juice concepts that pick up on this trend.

Now as summer is coming to a close and everyday working is about to start again a fruity refreshment is exactly the right thing! Exotic fruits promise new taste experiences and remind us of the summer.

Exotic fruits from all over the world
The WILD product range will now include juices with exotic fruits from all over the world. What makes them particularly special is the select choice of fruit that is typical, both in origin and use, for a particular continent or region. For instance, Alphonso mangos from India. This provides a clear differentiation over existing products for manufacturers. 

Four exotic varieties
The four different varieties in the new WILD range have been given the motto "discovering fruits of the world". The African mix, for example, includes the exotic marula and pink guava from South Africa. WILD’s Asian mix features Alphonso mangos from India, with lychees, tamarinds and coconut water rounding off the flavor profile and giving the product a typical Asian touch. The portfolio also includes a Caribbean medley of red grapefruit from Cuba and pineapple from Costa Rica, and also a tropical variety with fruits from Ecuador and Brazil, including passion fruit and acerola. All four concepts from the WILD range contain 100% fruit.

Contact:
Rudolf WILD GmbH & Co. KG  
Arne Gätje
Rudolf-Wild-Str. 107-115  
D-69214 Heidelberg-Eppelheim 
Tel.: 49 6221 799 9488
Fax: 49 6221 799 860    
E-Mail: arne.gaetje@wild.de
Website: www.wild.de

Publik. Agentur für Kommunikation GmbH
Dr. Antje Louis, Carola Kappe
Rheinuferstr. 9  
D-67061 Ludwigshafen
Tel.: 49 621 96 36 00 32
Fax: 49 621 96 36 00 50
E-Mail: c.kappe@agentur-publik.de
Website: www.agentur-publik.de

   HighRes Visual, Caption: WILD is focusing on exotic fruits from all over the world with its new range. Source: WILD/Fotolia (reprints free of charge for editorial publications and if source is quoted)    (3845kb)